The strategy focused on full immersion: drivers and warehouse staff would be placed inside realistic, interactive, 360-degree environments filmed on location at Wincanton sites. Rather than using actors, real Wincanton colleagues were featured in the training, heightening authenticity and creating relatable learning moments. Workers spotted hazards and analyzed behavioral missteps in scenes that reflected their actual work environments, making the lessons both practical and personal.

Each course targeted one of the three high-risk categories and was captured using a blend of 360-degree and conventional filming techniques. After filming, interactive elements were layered in using CenarioVR, including hazard spotting activities, drag-and-drop challenges, quizzes, and character situation analysis exercises. This multi-modal design created a reflective learning experience, encouraging learners to think critically about both environmental risks and habit-based behaviors.

Accessibility was key. The courses could be experienced individually on mobile devices, desktops, tablets, or virtual reality (VR) headsets, allowing learners to engage at their own pace. Wincanton also incorporated the training into group sessions and immersive rooms to expand reach. Recognizing the importance of consistency, Wincanton mandated the VR training for all colleagues associated with the three major risk categories.