The strategy centered on adapting existing modules—originally designed for media agencies—and tailoring them to meet the unique needs of the Amazon sales audience. Three focused learning modules were developed, each emphasizing that Twitch is neither an OTT platform nor a traditional full-brand live platform. Establishing this distinction clearly and consistently across the course was critical to reinforcing the correct value proposition.

Rather than relying on humor, the course adopted an upbeat, news-anchor style tone: professional, engaging, and universally accessible. Interactivity was integrated thoughtfully throughout the experience, offering cognitive challenges and mini-games designed not merely to entertain, but to reinforce knowledge acquisition and application. Learners were actively engaged, with every activity designed to gauge understanding and prepare them to succinctly articulate Twitch’s differentiators in a 30-second pitch—a key objective of the program.

By aligning content, tone, and interactivity to both Twitch’s brand personality and Amazon’s professional training expectations, the course achieved a balance of functional fun, keeping learners engaged while delivering critical knowledge efficiently.