New hires leveraged Rehearsal during onboarding to build foundational skills before entering the field, supported by individualized coaching from managers who could monitor progress and provide targeted feedback. Importantly, this platform allowed field leadership to gain real-time visibility into each rep’s engagement, skill development, and readiness for customer interactions.

Beyond onboarding, 3M extended Rehearsal to experienced reps, particularly during new product launches or when emerging research altered sales strategies. Even top performers benefited from having a dedicated space to refine messaging, sharpen competitive positioning, and adapt to evolving market conditions. The flexibility of the platform enabled rapid deployment of new practice scenarios based on observed field needs, ensuring the team could remain agile and aligned with strategic priorities.

By incorporating simulation-based activities, strategic feedback loops, and knowledge checks, the program ensures learners not only understand but also internalize multifaceted cybersecurity concepts. Where required, learners engage in deeper, instructor-led follow-ups to reinforce comprehension on nuanced topics, retaining the benefits of traditional instruction while leveraging the scalability and flexibility of a digital environment.

Recognizing the platform’s impact, 3M shifted portions of its historically live, face-to-face national training meetings to a virtual Rehearsal format. This change allowed for significantly more role-play practice opportunities than would have been possible during in-person sessions, enhancing both participation rates and skill-building outcomes across the organization.