Authoring Tools Overview
We collect only personal data that we believe to be strictly necessary in order to provide you with the Site services to which you indicate a desire to subscribe, or the Products which you desire to purchase/license. In each case, you are given the option of providing the personal data, if you wish us to fulfill delivery of the Site service or Product in question, or not provide it (except for certain technical data and website usage data, which are used to facilitate and enhance Site usage, and in most cases is only retained and used in the aggregate generally anonymized and de-identified).
How We Collect This Data. Much of the data we collect from you is collected on the Site. For example:
If you click the “Get in Touch” bar on the ELB Learning Complete webpage, regarding the Product ELB Learning Complete or another solution, we collect your Name, Email Address, Phone, Company, State if applicable, and Country.
If you click “Free Trial” on the Lectora Online channel on the Products webpages, we collect your Name, Email Address, Company and Phone.
If you click “Buy Now” on the Lectora Online channel or any other Product channel or the Shop webpage, you must fill in Name, Email Address, Company, Phone, Physical Address, and also the requested billing information, including Credit Card information.
If you click Upgrade on the Lectora Inspire or Lectora Publisher channel, in addition to Name, Email Address, Company and Phone, you must input your Lectora Product License Key.
If you already have an ELB Learning account, or a Product account (such as CourseMill), you will be asked to input your User ID and Password.
If you wish to participate in the ELB Learning Community, you will be asked to Register or Log In, and to Register you need to provide Email Address, Name, Company, Website or Linked URL, and to choose a Password.
If you wish to subscribe to the ELB Learning Blog or to get offers and discounts by email on the Shop channel, you will be asked to provide your Email Address.
In general, these options (Free Trial or Request a Demo, Buy Now, Upgrade, Log In) exist for most ELB Learning Products, and you drive what personal data you are asked to provide based on what you want to do relating to our solutions. We seek what is necessary to fulfill a contract with you, or in the case of Free Trials, to contact you afterwards, based on your consent.
What Is the Basis for Our Personal Data Collection. We have explained what personal data we collect, how and why. Under certain laws applicable to European residents who may use our Site services and Products, such as the General Data Protection Regulation (GDPR), we need to clarify the basis for the collection of your personal data. In many cases of data collection described above, we collect the personal data we need to perform the contract we are about to enter with you, or which we have entered with you.
Contractual Basis: If you indicate that you want to purchase a Product from us, we need you to provide the identity, contact, financial and possibly transaction data described above, so that you can pay for the Product purchased and we can deliver it, although as mentioned, we do not retain any credit card data, which is provided and maintained on a third-party [payment processing] site with commercially appropriate security and data protection for such financial data. Therefore, this has a contractual basis: we need this information to be able to perform a contract with you.
Legitimate Interests: If you indicate that you want to participate in the ELB Learning Community, or you want to receive special offers from ELB Learning, then you understand that it is reasonable for us to collect the personal data necessary to be able to provide you with the offer or item or participation you have requested, even if it falls short of a contractual requirement. Moreover, when we collect data analytics to improve the user experience, we believe that our users recognize that there would be legitimate interests in our doing so.
Consent: When we obtain your data so that we can make further contact with you, so that you might choose to buy/subscribe to a Product, but there is no requirement that we collect your data to achieve this result, such as when we ask for your Email address before you can open a Demo, we will seek your consent, and you will have the rights to revoke that consent as indicated below. Often there is a marketing objective when we ask for your consent. And we also seek your consent when persistent cookies are placed on your device to ensure a better user experience.
How We Use Your Personal Data. We primarily use personal data that you provide to us market, sell, license and deliver our Products or services to you, as described above, or to maintain, customize and add new resources and products and services that may be of interest to you, to enable you to participate in Site services such as the ELB Learning Community, and to allow communication and interaction between you and ELB Learning. In addition, we will share the personal data we collect from you under the following circumstances:
Asset/Equity Transfers. If we become involved in a merger, acquisition or other transaction involving the sale of some or all of ELB Learning’s assets or equity, information on customers and Site users, including personal data collected from you through your use of the Site and its services, could be included in the transferred assets, subject to applicable law. Users of the Site will be notified via a prominent notice on the Site prior to a change of ownership or control that would involve a transfer of your information held by us, subject to applicable law, including any statutory periods restricting disclosure.
Marketing Purposes. We will occasionally use your personal data for our own marketing purposes, subject to applicable law, and subject to your clearly indicated right to opt-out of receiving any such communications from us. If you are a resident of the European Union, we will require your express consent in order to be able to send your marketing-related communications. See the expanded Marketing section below.
Usage Data. We may share Usage Data and other aggregated, anonymized information that shows patterns, trends, preferences, and other collective characteristics of our customers and Site users, with third parties. Disclosure of this information helps us and our marketing partners evaluate and tailor our communications, advertisements, services and general business practices to the needs of our Users.
Public Authorities. We may disclose your personal data in response to lawful requests by public authorities, including to meet national security or enforcement requirements.
Template and Asset Library Overview
The following discloses the information gathering and dissemination practices for our website: ‘ELB Learning’ (the "website").
‘ELB Learning’ gathers visitor information in the following two ways:
Information provided voluntarily in order to request our electronic newsletters and class schedules, register for courses, etc.; and
Information gathered through aggregated tracking information derived mainly by tallying page views and similar visitor activity thereby allowing us to better tailor our content to visitors’ needs.
Optional Voluntary Information
Electronic Newsletters (Dispatches)
‘ELB Learning’ distributes electronic newsletters and class announcements. In so doing we gather the e-mail addresses of the visitors who want to be included on our distribution. Subscribers to these emails may remove themselves from this mailing list by unsubscribing on each email’s subscription management page.
Registration and Information Request Forms
‘ELB Learning’ offers online registration for events and courses which ask the website visitor to voluntarily provide personal information. The website's registration forms may ask website visitors for contact information (like their name and email address), and/or financial information. We may also ask the website visitor to voluntarily provide personal information such as names and addresses.
Sharing of Voluntary Information
‘ELB Learning’ does not voluntarily sell or disclose personal information gathered through the website without permission.
To opt out from any future mailings or to opt out of having personal information shared with Affiliates, Resellers, and Licensee Partners of ELB Learning please call or email the contact information posted on our contacts page.
The website may make forums, message boards, and/or news groups available to its visitors. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information.
The website contains links to other sites. ‘ELB Learning’ is not responsible for the privacy practices or the contents of such other websites. Use these linking features at your own discretion.
Consistent with the Children’s Online Privacy Protection Action of 1998, the ‘ELB Learning’ will not knowingly request personally identifiable information from anyone under the age of thirteen without first requesting parental consent.
‘ELB Learning’ operates secure data networks protected by industry standard firewall and password protection systems [specifically Secure Socket Layer (SSL), other server authentication or data encryption products]. Although our security and privacy policies are periodically reviewed and enhanced as necessary and only authorized individuals are given access to the information provided by our visitors, perfect security does not exist on the Internet. We cannot guarantee that any visitor information will remain secure and therefore you should use extreme caution when revealing information on the website.
By using this site, each website visitor hereby consents to the collection and use of information as disclosed herein by the ‘ELB Learning’.
This privacy statement will be continuously assessed with respect to new technologies, business practices and our visitors’ changing needs. ‘ELB Learning’ may change its privacy practices from time to time. If we make any changes, we will update this privacy statement accordingly (the date of the most recent change is displayed at the bottom of this statement).
Contacting the Website
If you have any questions about this privacy statement, the practices of the website, or your dealings with the website, you can use the contact information posted on our contact page to contact us.
This website has certified its adherence to the US-EU and US-Swiss Safe Harbor Privacy Principles. For further information on Safe Harbor please visit http://export.gov/safeharbor
Independent Recourse Mechanism
The recourse mechanism for ELB Learning is the American Arbitration Association.
What information is collected
How we use collected information
Sharing your information
Legal basis for processing information
Security, storage, and transfer of information
Third party websites
Compliance with the Children’s Online Privacy Protection Act
Changes to the Policy and Contact Information
Your acceptance of these terms
What Information is Collected
Personal Identification Information
We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, place an order, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email and address, phone number. ELB Learning does not store financial, health, government, or other kinds of more sensitive user information. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site-related activities.
Non-Personal Identification Information
We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about User’s means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.
Web Browser Cookies
How We Use Collected Information
ELB Learning may collect and use User’s personal information for the following purposes:
To improve customer service
Information you provide helps us respond to your customer service requests and support needs more efficiently.To personalize user experience
We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.To improve our Site
We may use feedback you provide to improve our products and services.To process payments
We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.To run a promotion, contest, survey or other Site feature
To send Users information they agreed to receive about topics we think will be of interest to them.To send periodic emails
We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.
Sharing Your Personal Information
We do not sell, trade, or rent User’s personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.
Legal Basis for Processing Information
ELB Learning only collects information with User’s consent. Any User may withdraw their consent and have their personal information removed from ELB Learning databases. User information is used for legitimate Interests in the course of marketing, sales or other legitimate purpose as outlined in the section of How we use your collected information.
Users have the right to withhold their personal information
Users have the right to request ELB Learning via email at email@example.com the following:
What User information ELB Learning has
With whom ELB Learning has shared User’s information
Users have the right to withdraw their consent for personal information and to have ELB Learning remove their information from ELB Learning database
Security, Storage, and Transfer of Information
ELB Learning uses Amazon Web Services (AWS) as its cloud services provider. AWS provides the physical security of the cloud and uses the most advanced security protocols to do so. In addition, to the extent the seven principles relate to AWS services, AWS complies with those principles. It has fully registered under the Privacy Shield framework, so any processing accomplished by AWS is fully authorized under EU law. We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site. Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.
Third Party Websites
Users may find advertising or other content on our Site that links to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.
Compliance with Children’s Online Privacy Protection Act
Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our Site from those we actually know are under 13, and no part of our website is structured to attract anyone under 13.
Your Acceptance of these Terms
By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.
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American Fork, UT 84003
Cookies and Usage Data
Additional Information about Site Usage Data. Tracked information: our servers automatically track certain information about you as you use our Site, some of which may contain personal data. This information may include the URL that you just came from, which URL you go to next, what browser you are using, which webpages and services you use on the Site, how long you spend on particular webpages, and your IP address. Our Site logs track and collect aggregate and sometimes anonymized or de-identified Site usage data, such as the number of hits and visits to our Site (“Usage Data”). This information is used for internal purposes by technical support staff to provide better services to you, the public and Site visitors and may also be provided to third parties, but the statistics are aggregate and contain no individual personal data. We do not ask for, collect or knowingly receive sensitive personal data. To the extent that the aggregate and anonymized Usage Data is obtained from European residents and is not fully de-identified, either we will rely on the legitimate interests of ELB Learning in collecting such data to provide a better Site experience, or we will ask for your express consent.
2. How Marketing Uses Personal Data.
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
Promotional Offers from Us. We may use your Identity, Contact, Technical, Usage and Profile Data to determine what may be of interest to you. This is how we decide which products, services and offers may be relevant for you. You will receive marketing communications from us if you have requested information from us or purchased Products from us and, in each case, you have not opted out of receiving that marketing.
Third-party Marketing. We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
Opting Out. You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time. Where you opt out of receiving these marketing messages, this will not apply to personal data that you have provided to us as a result of a purchase of Products or similar transactions.
Change of purpose. We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
3. How You May Control, Rectify and Erase Your Information; Data Portability.
Residents of European Union and Switzerland: Personal Data Control Rights. You have the rights to (i) request access to your personal data, and receive a copy of it and to check it we are lawfully processing it; (ii) request correction or rectification of your personal data, which means to have incomplete or inaccurate data we hold about you corrected, subject to our right to verify the accuracy of the new data you provide; (iii) request erasure of your personal data, where there is no good reason for us continuing to process it, where you have successfully exercised your right to object to processing, where we may have processed your information unlawfully or where we must erase your personal data to comply with applicable law.
Additional Commentary and Right to Restrict Processing. To provide a bit more detail, you can request rectification verbally or in writing, and we will respond within 30 days if your request is appropriate. While we are checking out your request, you have the right to ask that we restrict the processing of your personal data. After review, we may respond that we believe the personal data is accurate, and we will not be amending it. If we believe that your rectification request is manifestly unfounded or excessive, or repetitive, was may condition our response on your payment of a reasonable fee to deal with your request, or refuse to deal with it, explaining our decision. In either case, you can then make a complaint to the pertinent data protection authority as indicated below.
GDPR Rectification Requests. We suggest that you send any request to firstname.lastname@example.org, and call it “GDPR Rectification Request” in the header. This is not a legal requirement, but it increases the likelihood of a timely response if we can catalog your request. If your request is complex or part of multiple requests from you, we have the right to extend our response time by an additional two months provided we keep you informed. If we are uncertain or suspicious about the identity of the person making the rectification request, we can ask you for additional ID.
Right to Erasure: Some Limits. The right to “erasure” of your personal data is sometimes called the right to be forgotten. However, you only have the right to erasure if our basis for holding your personal data is consent, because your giving consent implies your right to reverse your consent. However, much of the personal data we hold is NOT based on your consent, but rather has another basis such as a contractual or legitimate interests basis. For example, if we hold personal data about you as a party to which we have fulfilled a license of software, and we are continuing to provide support services, we are under no obligation in such circumstance to remove your personal data (or existence) from the case record. In relation to a request for erasure, we will not charge any fee.
We mentioned above that you have the right to request us to restrict the processing of your data, and we will not charge a fee for this provided that the request is not excessive or unreasonable. You have this right in the following circumstances: (i) you contest the accuracy of the personal data; (ii) the personal data has been unlawfully processed, but instead of erasure, you want processing restricted; (iii) we no longer need the personal data, but you would like us to keep it in order to establish, exercise or defend a legal claim; or (iv) you object to our processing of personal data, but we have not yet responded to your request. At that point we will store but not process the data, and we will not lift the restriction until we have rendered a decision on the accuracy of the data or whether our grounds for resuming processing override your legitimate grounds for restriction. We will inform you of our decision before lifting the restriction.
Data Portability: if we process your personal data by automated means based on your consent, or performance of a contract, and not another legal basis, then you have the right to request that we provide you a copy of your personal data in a structured, commonly used, machine-readable form, such as a CSV file. We will do this free of charge. If it is technically feasible, you can request that we transmit the personal data directly to another organization, rather than to you. We will respond to your request within 30 days, unless the request is complex or you send us multiple requests, in which case we have the right upon notice to you to extend our response by another two months. We also have the right to obtain sufficient information about your identity to ensure that the request is not fraudulent. If we determine that access should be restricted, we will provide you with an explanation as to why we made that determination, and give you a contact point for any further inquiries. For example, if we are unable to separate confidential commercial information from your personal data, we have the right to deny or limit access to avoid revealing such confidential commercial information or redact the confidential commercial information. Moreover, we have the right to set reasonable limits on the number of times within a given period you have the right to make access requests, so as to limit repetitious or vexatious requests.
Data Protection Authority for EU Residents. Given that our only data center in the European Union is at Amazon Web Services in Ireland, we suggest that the Irish Data Protection Commissioner would be the appropriate Data Protection Authority (DPA) for recourse under the GDPR for any cross-border processing activity, or that involves citizens of more than one EU country, if you are dissatisfied with our handling of your request.
All Other Users (Outside EU). You have the right to access your personal data. You may choose to opt out of certain disclosure if you do not want your information to be disclosed to a third party or to be used for a purpose materially different than the purpose for which it was originally collected or subsequently authorized by you (unless the disclosure is merely to an agent performing tasks for us under our instructions or control). You may request that we update, correct, amend or delete any of the personal data or other information we have collected from you, or you may opt out of receiving ELB Learning emails and other communications, by sending an email to us at email@example.com. We may choose not to fulfill any request that we determine is illegal or incorrect, where we need to maintain the personal data because of our contractual or legal obligations (e.g., personal data in case files), where the burden or expense of providing access would be disproportionate to the risks to the individual’s privacy, or where the rights of persons other than the individual would be violated, but our intention is to comply with opt-out requests, and other requests that seek to correct, update or delete your personal data, as fully as possible in accordance with applicable law.
Sensitive Personal Data. We do not ask for, collect or knowingly receive sensitive personal data, i.e., personal data specifying medical or health conditions, racial or ethnic origin, political opinions, religious beliefs, or information relating to sex life (unless this is part of case information that we administer). Organizations that seek or disclose such sensitive personal data must receive your affirmative express consent (opt in) before disclosing it to a third party or using it for a purpose other than that for which it was originally collected or subsequently authorized.
4. Third-Party Websites.
Any personal data that you provide to us is stored on servers located in secure third-party data centers with restricted access, and which are protected by protocols, procedures and best practices designed to ensure the security of such information. In addition, we restrict access to personal data to ELB Learning employees, independent contractors and agents who need to know this information in order to develop, operate and maintain the Site and Products, and are subject to confidentiality obligations. For further information, please see ELB Learning Information Security Policy here. However, no server, computer or communications network or system, or data transmission over the Internet, can be guaranteed to be 100% secure. As a result, while we strive to protect your information, we cannot guarantee the security of any information you transmit to us or through the use of the Site or any of the services. In the event that we believe that there has been a security breach involving your personal data, we would endeavor to notify you promptly in accordance with applicable law. In the event such notification is appropriate under the circumstances, we would first try to notify you at the latest email address we have for you on record, subject to legal requirements.
6. Children’s Privacy.
The Site is a general audience website not intended for any person under 18 years old. We do not knowingly collect personal data from any person under the age of 13.